When was the last time your company or even your team changed a policy? How about a sales or marketing strategy? The design of your product? Has anything changed this quarter? This year?
Innovation is at the heart of good business. With the freedom to think creatively, staff has an ownership over what they’re doing. Leading to happier, more engaged, and more productive staff.
These activities are great segways into encouraging creativity in the workplace. If bolstering creativity is a goal for your company – this activity set is only a stepping stone. Employees need to feel a certain amount of trust, freedom, and support from their superiors and peers in order to foster an atmosphere that endorses creativity. If a creative workforce is a goal for your company, building a trusting and encouraging work environment is the
If a creative workforce is a goal for your company, building a trusting and encouraging work environment is the Cardinal goal. Creativity in the workplace should be a guiding principle to innovating within the business.
Use this week’s activity set to to encourage or reinforce the idea that is permeating the workplace culture.
Before introducing the activity to co-workers, the facilitator should review each activity to ensure no time is wasted when the group is present.
Read aloud the instructions and the given example to your group and ensure that all participants understand the activity. Additionally, you may want to discuss what challenges the participants may experience during the exercise. This can help enhance the reflection that will follow.
Participants should engage in the activity, followed by a brief reflection of what they experienced and how it relates to Creative Thinking. Continue with the next activity.
What’s On Your Desk
Have each team member bring one item from their desk to the exercise. Then, tell them that this item is going to be their new product and that they must come up with a name, logo, slogan, and marketing plan for it.
This works best with a set amount of time and could be done individually, or in small groups if desired. Once the time is up, allow each person to present the item and give a two-minute presentation on their “product” as if they were selling it. Discuss, as a group, which products were successfully sold and why.
Collect a variety of objects and put them in the center of a table. The broader the variety, the better (e.g. office supplies, dinnerware, jewelry, toys, game pieces, etc.), Aim for at least 20 different objects. The goal is to collect items that, at first glance, have no apparent connection.
Break the team into groups, giving each group a sheet of paper and pen. Make sure they have a clear view of all the objects. Instruct them to classify the objects into four groups, writing down the groupings on their sheet of paper.
They should not let the team groups hear what they are doing. When the time is up, have a spokesperson for each group reveal how they classified the objects, and why. Reasons might vary, from the function of the object to how it looks, or the material it is made of.
Imagine this… the plane carrying your team has crashed on a desert island. Teams must choose only 12 items from around the office that they think would be most useful in their survival, ranking each item in order of importance.
Alternatively, have individuals make their selections first and then have the group discuss and come to a consensus.